All you need to know about lazada flash sale

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Flash Sales first became popular back in the 2000s. Since then, it has been deemed as an excellent business strategy for online brands & sellers. But that doesn’t mean that running a flash sale is easy. As a matter of fact, some companies have experienced tremendous loss due to failed flash sales & there are also ones who owe their huge success to these flash sales. In this post, we are going lớn tackle the nuts & bolts of flash sales, how long they should be run, when khổng lồ run them, how flash sales can go wrong, & what you can vì chưng to ensure a success on your flash sales campaign. 


Table of Contents


What are the best times to run a flash sale?Flash sales can also fail: 4 ways your flash sale can go wrongShopee Flash Sales – How to Join

What is a flash sale?

Just lượt thích its name,a flash sale is here at one moment và then it’s gone. It is a kind of sales promotion that brands and sellers offer for a limited time. If you have a large number of products, a flash sale is a great way lớn make short-term sales in just a few hours. But there are cases when you need special preparations if you are expecting to lớn make more than ten times your usual sales in just a few hours. 

How long is a typical flash sale?

The sweet spot for high click rates & best transactions is 3 hours. 

One of the keys to a successful flash sale is the time length. We recommend short flash sales because it creates a sense of urgency among buyers. This is backed up by a study by Monetate that states that 50% of flash sales orders occur during the first hour of the promotions. Hence, customers are encouraged to act quickly due lớn FOMO. 

What are the best times lớn run a flash sale?

If you are an experienced brand, the best way to decide when to run a flash sale is khổng lồ look at your historical data. 

But if you are just starting out, we recommend that you run flash sales at these times of the year by default:

Before A Holiday

Holidays, also known as peak seasons are a busy time for brands as well as customers because this is the time when they are bombarded with kinh doanh emails & notifications. And so, there tends khổng lồ be a flash sale fatigue for buyers. 

But if you run a flash sale (coordinated with well-optimized ads) before the holiday, you have a chance to lớn get ahead of your competition and even win some new customers. You will also be able lớn make space for new inventory. Hence, you will be able lớn increase your customer base before the start of the holiday season. 

After The Holiday

After the holiday shopping season, you will typically notice an increase in order returns. To make up for your loss sales in this aspect, you can run flash sales after the over of the holiday. At the same time, this can also build customer loyalty if previous flash sale customers make a second purchase on your next flash sale. 

Apart from these two time triggers, it is also important khổng lồ run flash sales every few months. Once you’ve collected enough historical data, you can generate insights that will help you determine the best months khổng lồ randomly run a flash sale. 

Should you run a flash sale?

You should run a flash sale if your goal is to lớn satisfy at least one (or all) of the following:

New customer acquisitionUnload excess inventoryLift your profitsGrow your top lineGrow your bottom lineIncrease customer loyalty

The real value of flash sales

Customer Lifetime Value (CLTV) is a critical component of one’s long-term business strategy. Apart from profitability, CLTV is the second best metric in determining sales performance. 

Your CLTV can be an indicator of whether or not your sales work for your long-term business strategy. 

Flash sales help you enhance your CLTV because it will aid you in answering the following questions:

Will you be able to lớn upsell?Do you have loyal customers?Will you be able to lớn cross sell your products?

Flash sales can also fail: 4 ways your flash sale can go wrong

It’s hard khổng lồ envision a failed flash sale. If a customer gets notified about marginalized prices, more often than not, the customer would be inclined to make a purchase. 

But historically, there are multiple businesses built on a flash sales model that suffered in terms of revenue. 

Back in 2013, Totsy, a flash sales site had lớn lay off 83 of its employees & hire Consensus Advisors to lớn sell off their assets. 

GSI Commerce also sold RueLala lớn eBay due khổng lồ the fact that it dragged down their profits back in 2011. 

Site crashes are typically the main cause of flash sales failures. Other times, they are caused by the following:

1. Failed Deliveries/Prolonged Shipping

One of the most important factors that shape customer experience is what happens after a purchase. 

It is a common issue for customers to receive their merchandise for several weeks & it is a bigger issue if the products come in installments. 

Based on an Invespcro study, 25% of their surveyed shoppers would abandon a hàng hóa order if same-day shipping wasn’t available. Meanwhile 49% of the shoppers say that fast sản phẩm delivery is one of the things that make them want to siêu thị online. 

2. Failure lớn Assess The Needed Inventory

Flash sale items sell out faster compared to regular items by 45%. One way you can disappoint your customers is to build excitement around in the khung of a flash sale, only khổng lồ know that the hàng hóa is already out of stock. 

There is a flash sales study that states among the reasons some people avoid buying from flash sales is that they don’t want lớn be disappointed when the vật phẩm that they want is no longer available.

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If you leave a customer disappointed, they will usually vent through word of mouth or social media. Not only will you suffer from sales loss but a disappointed customer also has a negative impact on your brand.

3. Failure to Provide A Personal Response lớn All Inquiries

During a flash sale, there is an expected increase in sản phẩm demand và inquiries. 

Setting up automated replies is good for answering frequently asked questions (FAQs) & for telling customers that you will get back to lớn them soon. However, it does not help you get lớn the core of the customers’ problems. It does not help you resolve their concerns. 

A lack of personal response khổng lồ a customer inquiry leads lớn an upset buyer và could cost you some profit or worse you could thua kém a loyal customer simply because you were not able lớn accommodate his concern. 

For example, a buyer has ordered an item và then decided to message you for a follow-up question on shipping. If the customer is unable khổng lồ receive a reply from you within a day as a maximum, the excitement brought by the flash sale could be replaced with disappointment and lack of interest which could result in an order cancellation. 

4. Neglecting product Listing Basics

Let’s say you và a competitor were selling cosmetics. Your competitor was able to lớn optimize his sản phẩm listing but yours have not been sprinkled with the right keywords, it does not have good main images, & you were not able to identify the product benefits in the product mô tả tìm kiếm section, your hàng hóa will have a lower chance toward conversion rate vs the competitor product. 

In flash sales promotions, there is typically a separate module & algorithm mix at play. However, consumer behavior remains the same. 

Despite low prices, if you don’t have main images that are appealing, the customer will not be enticed to buy. 

If your sản phẩm listing has not been sprinkled with the right keywords, the customer will not feel any connection khổng lồ your PDP. 

If you fill the product description with specifications/features instead of the actual benefits, the value of what you are selling will not immediately register into the mind of your customer and will reduce your chances of conversion. 

5 best practices in running a successful flash sale

Here are some of our best practices in running a successful flash sale:

1. You Should Have The Right Timing

When deciding at what time to run a flash sale, it’s worth asking these two questions:

What days of the week bởi your customers typically make a purchase?What times of the day vì chưng your customers usually buy from your shop?

We have the following recommendations when it comes khổng lồ flash sale times:

12 midnight9 am10 am11 pm

But we recommend that you kiểm tra with your marketplace analytics tool for more accurate data. 

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If you’re a Shopee seller, simply head to the Shopee Seller Center và then click Business Insights.

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Head khổng lồ the Sales tab. 

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Here you will be able lớn determine the dates when you commonly receive orders và then you can just sort your data lớn figure out what exact days of the week these sales belong to. 

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And then you can phối the calendar lớn a specific month và date. That way, you can analyze the exact time when you get the most sales. 

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If you are a Lazada seller, go to the Lazada Seller Center & then head to lớn Business Advisor. 

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There is a graph that will show you the trend of your sales as well as the exact dates as to lớn when you received these sales.

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Sort the data out and then you’ll know what days of the week you receive the most sales. 

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Then kiểm tra which time most of your customers make purchases simply go to lớn Finance.

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And then click account Statements. 

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Go to Order Overview. From there, you will see the exact time when orders have been made. 

2. Narrow Down Your Target Market

Don’t just rely on your marketplace flash sales marketing. You can narrow down your target market by doing as follows:

Identify the consumers who have shown interest in your soon-to-be sale products (show interest by adding to lớn cart, liking your product, or by asking inquiries)

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If you are a Shopee seller, you can send products lớn these customers for recommendation. If you are a Lazada seller, you can use Lazada CEM. You can check out our post on Lazada CEM – Intro to lớn Engagement Management In Lazada to lớn learn more about this feature.

If you want lớn attract new customers, you can run a limited-time Google Ads campaign that is triggered when a customer searches for a specific keyword.Create a buyer persona for your target market và use your demographics data to run a suitable facebook ads campaign

3. Put The Right Products On The Flash Sale 

Target high-traffic products for flash sale

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If you are a Shopee seller, go to lớn Shopee Seller Center > Business Insights> Products. Go to lớn the bottom of the page where you will find the views of your đứng đầu products. 

In Lazada, go khổng lồ Lazada Seller Center > Business Advisor > Traffic. 

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You will be able to lớn see how many page views/attention your products have been receiving. 

You can use Split Dragon’s từ khóa Suggestion Tool to identify search volumes for specific products Identify products that has had negative product review in the past và then put them on a flash sale (flash sales will help you improve the algorithm for that product and potentially have better review moving forward)

4. Estimate Your Needed Inventory và Then địa chỉ cửa hàng 50%

Even if you sell good products for good prices during a flash sale, it will still kết thúc unsuccessfully if you are unable lớn satisfy every customer due to hàng hóa scarcity. 

During flash sales, there is almost always a tremendous increase in hàng hóa demand. Hence, we highly recommend that when preparing inventory, you should:

Estimate the sản phẩm quantity you needAdd 1/2 to that quantity 

Even if you have one or two excess products at the kết thúc of the flash sale, that’s nothing compared to lớn the revenue loss you will experience if you went out of stock too soon. After all, you can still utilize these products for future flash sales or sell the excess products for a regular price thereafter. 

5. Pile Up On Manpower

When running a flash sale, you need lớn prevent two things from happening: 1) late shipping 2) unresponsive CS. 

During a flash sale, you can almost always expect exponential growth in terms of product demand. Therefore, you will most likely receive more orders than usual & more product inquiries than usual. 

Even if people already placed an order, remember that they can still push for a cancellation if you take too long lớn ship the product. It would be best to lớn have some extra hands around your warehouse to lớn make sure that all transactions are coordinated timely & efficiently. 

Some people like to ask for inquiries before placing an order & there are also people who prefer to lớn place an order & then ask for inquiries. 

Either way, if you fail to respond to their concerns in a timely & helpful manner, you could đại bại customers during your flash sale. You could even thua trận customers who already placed an order due to lack of CS capability. Hence, we suggest that you employ a few friends or family to lớn help out during flash sales. 

Let’s say that you were expecting X customers on a flash sale but you only got Y customers, having enough people khổng lồ delegate tasks to is worth it because you will get lớn keep track of the operations on a larger scale during the flash sale. Therefore, you will be able to make all transactions move more efficiently and improve customer experience. 

Logistics also play a role in flash sales

After you ship your products in a timely manner, there is one more factor that could impact a positive or negative experience for your customers in terms of delivery: your logistics service. It’s not too late to lớn choose the right logistics partner that’s perfect for your business. Kiểm tra out our posts on SE Asia Logistics Providers For Brands và Sellers. 

Lazada Flash Sales – How to Join

Flash sales are a prime module in the Lazada marketplace. When you join a flash sale in this platform, your products will be put in display in the flash sale section during the following time slots:

7 AM khổng lồ 1 PM1 PM lớn 7 PM7 PM to lớn 12 AM

According to Lazada statistics, these are the times when buyers are most active in adding to cart and placing orders on the platform. Hence, there is a promised higher conversion rate for Lazada flash sale participants. As a matter of fact, it is said that you will also experience 30% more store visits even after the flash sale is over. 

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To join a Lazada Flash Sale, go lớn the Lazada Seller Center and then hover the pointer khổng lồ Promotions. Click Campaign. 

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Click Daily Sales > Flash Sale > Available Campaign. Choose a flash sale that you want to be a part of and then click Join. 

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On the next page, you will see a summary of the chiến dịch details. Pay attention khổng lồ this section because this is where Lazada will indicate the minimum requirements for discounts for particular sản phẩm categories. Once you’ve understood & agreed to everything, click Join Now. 

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Afterwards, you will be asked khổng lồ select the products that you want to include in the flash sale and then mix your campaign price. Submit. 

Shopee Flash Sales – How to lớn Join

Flash Sales is an exclusive feature in the Shopee marketplace. It is considered to be one of the most popular features of Shopee Seller Center because it garners sellers with the most clicks và views. When you join a Shopee flash sale, there will be a dedicated section for your hàng hóa in the homepage which means that your brand will receive maximum exposure. 

Shopee Flash Sales Requirement

Start và End time (the chiến dịch is only a limited time offer)Stock requirements (The Shopee system has an integrated stock requirement that your hàng hóa must meet based on the sản phẩm quantity you have listed in your PDP)The Right hàng hóa Category (Some flash sales are only available for specific categories. You cannot add products to a flash sale that does not meet the required category)Product Variations (Not really a requirement but if you have different sản phẩm variations, you can mix a different price for each one)

Unlike Lazada, a seller cannot voluntarily join a Shopee Flash Sale. Shopee selects products to feature in the Flash Sales campaign based on multiple factors. If a seller has been selected for the Flash Sale campaign, he will receive a notification và will be instructed on how to proceed with the campaign application.

Flash sales can be a quick và easy way to lớn instantly drive quick revenue or traffic khổng lồ your product, but only if done strategically. What’s your flash sales story? We’d love to know in the bình luận section.